EiB works across numerous different sectors, so no day is the same. It’s fast-paced, diverse and can be very rewarding. With a team of Bid Directors, Managers, Writers and Graphic Designers, EiB supports clients across the UK and Europe craft compelling tenders and win contracts.
To celebrate International Bid and Proposals Day in September 2023, Imogen Allen reflected on her career in bidding. After completing a Business Management degree at the University of Birmingham, Imogen joined EiB in 2020.
How did you decide to pursue a career in bidding?
First of all, I love writing. My university degree involved the technical elements of writing essays on business theory and I started a travel blog whilst I was at university to satisfy my creative side. After finishing my degree during the first Covid lockdown, I sought a voluntary role at a local newspaper. Writing a weekly column to a deadline gave me the motivation to find a writing career with a difference.
I found the EiB role through LinkedIn, following an article written by one of the current bid writers. Understanding the elements of the role from a first-hand perspective gave me the confidence that I had the skills to be a bid writer. The interview process was suited to the Covid-19 restrictions at the time, I was kept informed from first interview to second interview and had the opportunity to meet individuals from the business who answered my questions. This put me at ease from day one.
Since then, I’ve been supported by all of the experts at EiB. Two-way communication is at the core of the business and I have always had the feeling of knowing I can pick up the phone to any of my colleagues. The advice I have received has shaped my writing style and enabled me to learn new ways of approaching different tender responses.
Can you tell me about your role day to day?
Bid writing is so varied and you are continuously learning about new writing techniques and approaches. I’ve learnt how to tailor my writing for the audience who will be reading, for example adjusting the tone of voice and including specific technical requirements.
The day when you hear of a client win is immensely satisfying. Over time, you see how the words written at tender stage come to life, whether this is a major project or a local authority contract when you see the roads being resurfaced.
What would you suggest for someone potentially considering a career in bidding?
Have a think about your transferrable skills and how they can be applied to the role you are looking at. For example, bid writing and working with clients involves key people skills, effective communication, project management and of course, the ability to write creatively. These skills are used day-to-day as we develop relationships with our clients, work to fast-paced deadlines and convey how our client is going to meet the requirements and deliver the contract successfully in the bid responses.
What has been your proudest moment since working in bidding?
From a personal development perspective, my proudest moment was winning the APMP Best Newcomer Award in 2021 and then attending the awards with my colleagues in 2022 – the first in-person awards since Covid! But day-to-day, every time I establish a new client relationship, it makes me proud. Coming together to work as a team towards the common goal of submitting the bid is extremely motivating.