Bid strategy
Maximise your success with tailored bid strategies – expert guidance to secure winning proposals and drive business growth
Pre-bid planning is a crucial element of success, ensuring you have fully developed your solution, your understanding of the commissioning client’s drivers and the industry.
We provide comprehensive support for developing effective bid strategies, ensuring you maximise your chances of securing the contract. Providing an independent ‘critical friend’ review, our bid consultants constructively challenge your solution throughout the bid process. This ensures your bid is truly aligned with the commissioning client’s drivers, answering the question “Why should we select your organisation?”
Our approach includes:
- pre-bid research to understand the industry, opportunity and commissioning client’s drivers – we review current approaches in the industry to incorporate lessons learned and identify innovation/added value that will set you apart from the competition
- conducting competitor analysis – we analyse the market to understand your strengths, weaknesses, opportunities and threats to inform development of your ‘win themes’ and ‘golden threads’
- developing tools to support your bid strategy – our extensive toolkit includes tools such as ‘win strategy on a page’, providing a central document for all members of the bid team to refer to for an understanding of the bid strategy and a solution for the commissioning client
- experienced strategic bid consultants with the sector experience to support the upfront development of your bid solution and win strategy.