Professional bid writing to produce compliant, compelling bid responses

EiB has helped clients to secure many iconic projects in the UK and Europe over the past 30 years. We provide technical writing and copywriting skills at all stages of the bid life cycle to produce high-quality responses. Our editing process is not stand-alone but woven into all aspects of bid production.

Storyboarding

Storyboarding (or answer planning) is the first stage of the EiB Way after the bid documents are published.

We set up face-to-face or remote sessions with question owners and subject matter experts to capture their input against our proposed question breakdowns. We use this to ensure there is a clear link to the evaluation criteria and assure the question and scope of work are fully covered. Our team extracts information from client documents to focus the session on preparing responses with clear differentiators, detailed method and approach, high-quality evidence and a focus on benefits, impact and outcomes.

Our writers possess the facilitation skills to lead productive discussions with subject matter experts and operational staff. They ensure win themes and client hot buttons are considered from the outset and throughout the writing process.

Person making notes on a whiteboard

Bid writing

Building on the storyboards, our writers work side by side with subject matter experts to elaborate and challenge the storyboard content, honing it towards specific client drivers and evaluation requirements. They are flexible in working alongside the operational team members’ day jobs to create positive and collaborative relationships.

We prepare a bid-specific style guide to ensure consistent use of language, grammar and templates, supporting our writing team to maintain consistent high standards across bid drafting and through each review stage gate.

Top tips for SMEs to begin writing winning bids

Graphic design

Conveying your key message graphically can prove extremely useful as an enhancement to the bid responses.

Our bid writers identify opportunities to include graphics within the response and work collaboratively with our graphic designer to transform written prose and bring your differentiators to life.

7 ways to use graphics to elevate your bid submissions
Graphic design on screen

See the impact we’ve made

Providing end‑to‑end bid support for a £200m aviation framework

Providing end‑to‑end bid support for a £200m aviation framework

Preparing our client for public sector bidding with Fit to Bid

Preparing our client for public sector bidding with Fit to Bid

Enhancing internal bidding capability with our Fit to Bid tool

Enhancing internal bidding capability with our Fit to Bid tool

Driving bid success to secure a major framework in New York

Driving bid success to secure a major framework in New York

Warwickshire Highways Term Maintenance: Supporting our client with our proven approach

Warwickshire Highways Term Maintenance: Supporting our client with our proven approach

Supporting our client pre-qualify for a £9.8bn metro expansion project in Canada

Supporting our client pre-qualify for a £9.8bn metro expansion project in Canada

National Highways Specialist Professional and Technical Services 3 Framework

National Highways Specialist Professional and Technical Services 3 Framework

Convey your win themes and align with the contract objectives

We create compelling written content side by side with you to win bids.

Get bid support

EiB’s work winning services

Bid strategy

Bid strategy

Bid management

Bid management

Collaborative skills development

Collaborative skills development

Is your company ‘Fit to Bid’?

Is your company ‘Fit to Bid’?

Market research

Market research