Samantha Burns

Professional Head of Bid Direction and Management & Senior Bid Manager


Sam is a skilled senior bid manager and Association of Proposal Management Professionals (APMP) Practitioner with over 10 years’ experience who has worked in the private and public sectors. She has won major opportunities across rail, real estate, infrastructure and utilities, including the Euston Station design, engineering consultancy framework and a flood coastal risk management collaborative delivery framework.

Sam has been involved in the full business development life cycle, with a keen focus on developing strategy and ensuring client needs are at the forefront of decision-making.

Skills and behaviours

  • Developing win strategy and solutions
  • Planning and management
  • Bid writing, editing and proofreading
  • Managing new business development
  • Developing collaborative client relationships
  • Presenting
  • Working with people to agree fair goals
  • Advising and helping people through problems
  • Reducing and managing risk
  • Thinking ahead and anticipating problems
  • Evaluating and utilising resources effectively

Experience and successes

Sam’s bid and business development support includes roles in built environment, rail, highways, construction, infrastructure and design projects, including bid strategy, management, pricing, bid writing, copy editing, client engagement, training, lessons learned, interview coaching and preferred bidder negotiation. Recent projects she has worked on include Transport for Greater Manchester’s bus franchising, HS2 Euston Station and the Crown Commercial Service Construction Professional Services Framework.

In 2022, she won an APMP 40 under 40 award, which recognises proposal management professionals from around the world. Sam is also part of the Bid Solutions panel as an expert in innovation, bid strategy and technology.

Case studies

Transport for Greater Manchester’s clean air zone – largest improvement of air quality in the UK

Insights from Rail Live: What did we learn?


TSIOS – supporting two clients secure new technology infrastructure contract in Scotland